Our Approach Our Approach

The ideal design and development process involves a working prototype that is discussed and refined over time.

  1. Discover Understand the fundamentals of the task and do the required research in order to come up with an initial strategy.
  2. Plan Organize the collected data and define a hierarchy of priorities and content types. Create an architecture that reflects these structures.
  3. Sketch Convey these initial ideas into drafts that show how the content could be displayed and start porting the core brand values into the digital space.
  4. Prototype Translate the core concept into actual code in order to create an interactive prototype that can help identify possible pitfalls or additional requirements.
  5. Test Make sure the prototype fulfills all specifications and compatibility requirements.
  6. Discuss Deliver the prototype to the client and analyze feedback. Is there hidden potential waiting to be unlocked? Are there any limitations?
  7. Refine When on the right track, keep refining the concept. Otherwise go back to Step 3 and sketch some more.
The Process The Process

The following principles guide our ideas, creative visions and implementation strategies.

  • Innovative Utilize novel technologies and interface design concepts for better design solutions.
  • Aesthetic Craft elaborate and graceful user experiences that are truly engaging.
  • Reduced Focus on the essential and only deploy what is necessary for a given task.
  • Lasting Be fluent in the language of fashion, but create designs that outlast one season.
  • Coherent Make the user experience predictable, self-explanatory and unobtrusive.
  • Responsive Create platform-independent designs that fluidly adapt to any device or screen.
  • Interactive Use dynamic front-end interactions to contribute to the communication of content.
  • Accessible Adhere to principles of usability and accessibility for an inclusive web experience.
The Principles The Principles