The leading Laboratory for Haematology in Mannheim asked us to revamp their identity and website. We approached the project with our well established discovery process and were able to design a unique and spirited brand. The new identity should exude: Reliability, Precision & Quality.
The brand applications were tried beyond digital media to prove portability across all channels.
The underlying grid gives coherence to headlines, text and pictures. It provides the freedom to create various templates and modules but contains enough constraints to prevent losing the overall graphic identity.
