“The faculty all agreed on your concept which has never happened before. We’re really impressed.”
Challenge
Biberach University of Applied Sciences has a strong academic reputation, but its public image did not reflect this. Communication was complex and fragmented, weakening audience connection. At the center of the new design is the HBC monogram, a confident symbol created to rally the university community around a shared vision. Around this core element, we developed a clear and distinctive visual system that balances tradition and progress.
