Our friends from siegelwerk designed two beautiful pieces of furniture and asked us for help with building a brand as well as a shop platform for distribution and marketing of the design pieces.
We created a tailor-made Shopify theme and pushed the templating engine to the limit using a custom deployment pipeline.
Facing a rather long brand name, we developed a responsive logotype that adapts to various sizes and applications.
Product narration and shopping experience work equally well on mobile devices.
While creating the brand and digital sales platform we applied our design ideas to print media and other analog touchpoints.
The rhythmical image patterns developed for the online shop were carried over to print materials.