Top Tennis approached us with the challenge of creating two different brands operating under a single roof. The fact that the tennis centre caters to both professional and recreational tennis players often caused confusion. Rather than abandoning the original brand, we opted for the introduction of PRO and PLAY! slogans to differentiate between the two offerings.
The PRO team provides holistic support to performance-driven tennis players.
Players in the Association of Tennis Professionals (ATP) wear the PRO logo during training and tournaments.
Our photography concept involved dynamic, contrasting imagery to express the high-performance aspect of professional tennis.
Photographer: Julius Ise
The PLAY! slogan addresses the casual tennis player looking to reserve a tennis court for recreational purposes.
The website introduces the centre’s facilities and extra services and allows customers to reserve courts via an online booking tool.
