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The HR veterans from GOhiring designed an API to revolutionize the recruiting process. Our task was to design a brand with a website as a key focal point for all marketing initiatives. Part of the brief was to make the brand look friendly and approachable.

For small screens and more subtle branding applications we designed a logo to replace the word mark.
Faced with imagery from various sources and quality levels we chose a simple yet unifying image treatment for overall consistency.
We built an extensive pattern library for both website and brand.
We visualized the powerful API features by creating simplified UI elements.