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Challenge

The recruiting veterans from GOhiring designed an API to revolutionize the way we will hire human resources in the future. Our task was to design a brand with a website as a key focal point for all marketing initiatives. Part of the brief was to make the brand look friendly, relatable and human.

For usage on small screens and areas where we want to be more subtle about our brandname we designed an logomark that can replace the wordmark.
As we had to rely on Imagery from various sources and quality we chose a simple yet unifying image treatment for overall consistency.
Mobile Screens
For documentation purposes and reusability we built an extensive component library that hosts all elements of the website and the brand.
We designed User Interface elements to visualize the powerful features of the API, which would otherwise be rather hard to understand for customers.