Hochbach — A Global Machinery Trader Hochbach — A Global Machinery Trader
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Hochbach

Challenge

Hochbach, a provider of machinery, materials and services for the metal packaging industry, commissioned us to update their website to contemporary design standards. Our main goal was to provide Hochbach with an option to easily update their product portfolio. Being an international trader, the website needs to work as a sales tool for generating leads to customers from across the globe.

Options for getting in touch with the Hochbach team to either initiate sales or get expert advice are spread across the site.
We wanted to capture the context in which the machines are used and took the opportunity to do a photo shooting at a factory for aerosol can manufacturing.
As a traditional family business, Hochbach provides their clients with a very personal and approachable service. We tried to visually capture this vibe using footage created at their headquarters in Leinfelden-Echterdingen.
The website is served in five languages to customers from all parts of the globe, some of which predominantly use mobile devices to browse the internet. Therefore the experience has to work flawlessly on small screen sizes and touch devices.
We shot and directed photography in two different locations – the office headquarters and an aerosol can manufacturing factory. Photos by Carla Benzing.