Merz Kolleg is a newly established business college for graphic design. We created the complete identity including word mark, slogan, website and print material.
The iconic figure 3 serves as a cross-media visual mnemonic.
For the initial marketing initiative we pursued an almost exclusively typographic approach.
To create a distinguished appearance, stationery, posters and flyers were printed using spot colors on uncoated, off-white paper.
In-depth information about the college is featured on an easy-to-use, one page website.
The layering of graphical elements is a recurring theme across various channels.
In order to ensure high memorability, we kept the design for all communication media consistent for the initial outreach.
