Ufficio by Giulia Boggio was chosen for its versatility and the option to shift expression depending on context.
Challenge
Parri Blank approached us to translate their evolving practice into a digital and visual framework. Operating as a gallery and project space, they move between exhibitions, residencies and more informal formats that bring together artists, collectors and a broader audience. The challenge was to create a system that reflects this fluidity without losing clarity. One that supports different modes of engagement, while maintaining a consistent presence across all touchpoints. Design strategy and naming developed in collaboration with Elisa Amelia Bausch.
